Though they might not have the boundless marketing budget that some of the bigger brands have, 3T certainly has their own way to stand out. They let their products do the talking for them, and sometimes their products talk pretty loud. Recently, they’ve done just that by winning 5 separate design awards in the first month of 2018 alone. That’s right, five. One of their best assets—and a recipient of one of the awards, no less—is their handlebars. 3T’s proficiently engineered bars feature excellent workmanship and offer outstanding handling. Whether you’re slicing through singletrack or pushing up to the front of the peleton, 3T can help you steer your way there.
If you’ve ever watched Ireland’s Team Aqua Blue Sport race at UCI events, then you’ve seen some of 3T’s bikes and components perform. And, as with 3T, Team Aqua Blue Sport pushes the limits. They occupy one of the upper echelons of professional cycling, and the way they innovate and help the sport evolve is apparent. Last year they were the first team to incorporate SRAM’s Force 1x drivetrain into professional cycling. Seeing the way 3T prioritizes innovation makes clear their message: They want to exist on the cutting edge, to make parts that improve cycling as we know it.