The Norco Optic and Sight are a couple of the most popular trail and all-mountain bikes available, respectively. New for 2024, Norco has completely updated their suspension platform, moving from a traditional 4-bar design to a high-pivot 4-bar design to increase versatility. No matter how much travel you choose, a high pivot bike will be able to punch above its weight class.

Buying a new bike is often one of the most exciting purchases you will make in a given year.  That said, it can also come with a little stress given the myriad of additional gear you'll need to consider to maximize your fun and safety on the trail.  From helmets, to pedals, to knee pads and pretty much everything else you can imagine, we've got the gear you need in our warehouses available and ready to ship.  In the following list, we'll run through the top items to consider picking up along side your new bike purchase.  As always, if you have any questions, feel free to reach out to one of our Gear Advisor pros for assistance.  

Pivot has released the new Switchblade V6! With a host of refinements on geometry and updates with their DW-link platform, this bike is tailor made to handle all aspects of riding with grace. Whether it's climbing or descending, Pivot has worked some magic to make the new Switchblade V6 one of the most capable bikes available. Join Kyle as he goes over some of the changes of this bike and why he thinks it is one that you should be adding to your NBD list!

There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Late last year Ibis Cycles released their XC/Trail hybrid bike as the perfect all-arounder for riders looking to get in some miles without having to sacrifice on the downs. Today, Ibis has released a more affordable version of the ever so popular 2023 Ibis Exie, so join us as we take a look at this extremely capable and budget-friendly version of the Exie.

I'm sure there are a ton of you out there that are more than happy to see that 27.5'' isn't quite dead yet... we know we are. Yeti has just released an all-new 27.5'' trail bike that is perfect for any rider looking to prioritize fun over outright speed! Yeti is committed to keeping bikes playful and fun, making sure that "little wheels" are still available for everyone out there still chasing that style of riding.

Jeff Kendal Weed is a long-time athlete and friend of JensonUSA. He has done many bike reviews, from top-end electric bikes to budget-friendly builds, you can count on his reviews, to be honest, and quite thorough. In this article, we've collected his reviews covering the bikes with some of our best deals currently in our inventory.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short-travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!