Troy Lee Designs A1 MIPS Classic HelmetWhen it
comes to helmets there used to be only two choices. We could choose the all-out full face moto type or go with something of the swiss cheese roadie persuasion. Thank goodness folks ...
Troy Lee Designs Ace Short with Bib Designed
specifically for the entrenched cross country riders in the group, the Ace short is designed for innate comfortable and the performance needed to be the first to the summit. The tailored close-to-body ...
Troy Lee Designs D2 Helmet Troy Lee Designs
set the bar pretty high with the first D2 helmet. The attention to detail, quality, and level of protection and comfort continue this year along with a few new designs. This incredibly ...
An unlikely hero in the mountain biking scene, 100% started in the early 1980’s on only a hundred dollars and some loose dreams. Drew Lien, the company’s founder, came up with the concept and started circulating the iconic logo throughout motocross. Before long, some of the best riders in the world were riding the 100% logo. As the years went by, the brand began to take shape, and 100% morphed into the industry monolith it is today.
Now an outstanding manufacturer of Eyewear, 100% aims to stay on the cutting edge. It’s their goal to capture the spirit of racing and inspire a new generation to give it all. Because the image they stand by is more than just a brand name to them. 100% is a reminder to pursue your passion with absolute intensity, to keep pushing yourself and hold nothing back. As the ideation on their website goes, “If you’re not giving it 100%, you will regret it!” So, if you’re putting it all into your cycling, and you want gear that can keep up, 100% has your back.