In the early 1900’s, when bicycles were on the cusp of becoming Italy’s most popular mode of transportation, Wilier was founded in a modest Italian factory on the banks of the river Brenta. They were focused on making high-quality bicycles that performed as well as they looked. Through the years, their customer base has grown, but their mission hasn’t.
Today, Wilier makes Road Bikes that are hard to describe as anything other than “gorgeous.” As pleasing as aesthetics are, though, they aren’t much without performance to back them up. So, it’s also good to note that Wilier pro team riders have stood atop podiums in the Tour de France and the Giro d’Italia in the last decade, solidifying Wilier’s position as one of the most revered brands in cycling.