MAKE CYBER MONDAY MATTER
OUR ANNUAL ONE-FOR-ONE CAMPAIGN
For most of the United States, the bicycle is synonymous with freedom and a great weekend ride. For others in rural Africa, the bicycle is so much more - it’s opportunity. It is the chance to get to work, to build a business, to give and get health care, and to receive an education. It is the power to take control of their own lives.
World Bicycle Relief (WBR) is the world’s leading bicycle-centered nonprofit. In the past decade, WBR has delivered over 450,000 bicycles to individuals in some of the most impoverished places on Earth. The opportunity it has enabled is undeniable, as a visit to their website (www.worldbicyclerelief.org) clearly demonstrates.
“At Jenson USA, we’ve been cognizant of World Bicycle Relief for some time and we’re honored to have the chance to work with them,” commented Mike Cachat, Jenson USA CEO. “We’re inspired by WBR’s efforts to provide livelihood to people through the power of a simple bicycle. To say we’re passionate about what they’re doing and excited to partner with them this Cyber Monday in a one-for-one bicycle donation effort is an understatement.”
ONE-FOR-ONE: HOW IT WORKS
SHOP. On Cyber Monday, participate by buying a bicycle online or in our Corona Retail Store.
DONATE. Both Jenson USA and our employees are contributing to make the One-For-One campaign a reality. Together, we will match every bike purchased by powering a Buffalo Bike through WBR.
MATCH. Additionally, WBR has a donor that will match all contributions during the holiday season, doubling the number of bikes powered.
EARN. WBR believes in the philosophy of a hand-up, not a hand-out. People earn ownership of the donated bicycles by going to school, studying, working at a job, and contributing to the community.
Want to take it one step more? We encourage everyone to learn more about WBR and donate directly to www.worldbicyclerelief.org.
