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Few modern brands are as inextricably linked to cycling culture as Cicli Masi. Founded in 1926 in rural Florence, the small enterprise grew and evolved through the vision of one dedicated and committed young man to become one of the most celebrated institutions in the history of the bicycle.
John Gallagher poignantly shares with us the value of keeping old friends and the importance of making new ones. Masi begins to shift beyond its first 90 years in business while laying the ground work for the next 90 with the same great commitment to innovation, quality, spirit, and good old fashioned love for making bikes. A familiar recipe that works.