There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.

Santa Cruz recently released their new Stigmata V4 gravel bike, which is packed with tons of thoughtful, progressive features that ensure that you are getting the most out of your ride so you can "go fast, go light, and go further." The new Stigmata leaves no stone unturned for any rider looking for a high quality, lightweight, state of the art, durable and versatile gravel bicycle!

It's finally here... Introducing the all-new Ibis HD6! The HD6 is Ibis' new long travel, mixed-wheel replacement for the Mojo HD5. It is very apparent that Ibis has completely revised this bike from the ground up with a ton of new features (check out that new top tube!), making this bike a major contender for the best enduro bike on the market.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Late last year Ibis Cycles released their XC/Trail hybrid bike as the perfect all-arounder for riders looking to get in some miles without having to sacrifice on the downs. Today, Ibis has released a more affordable version of the ever so popular 2023 Ibis Exie, so join us as we take a look at this extremely capable and budget-friendly version of the Exie.

Ibis' flagship carbon fiber hardtail has been updated for 2023, so join us as we take a quick look at the new 2023 Ibis DV9! Whether you're looking for a lightweight XC bike to race, or a full 29er to hit the local pump track with your friends and family, the new DV9 is built to do it all! Ibis has packed a ton of useful new features into this hardtail, making it extremely versatile and worthy of being that go-to bike in your stable.

I'm sure there are a ton of you out there that are more than happy to see that 27.5'' isn't quite dead yet... we know we are. Yeti has just released an all-new 27.5'' trail bike that is perfect for any rider looking to prioritize fun over outright speed! Yeti is committed to keeping bikes playful and fun, making sure that "little wheels" are still available for everyone out there still chasing that style of riding.

Jeff Kendal Weed is a long-time athlete and friend of JensonUSA. He has done many bike reviews, from top-end electric bikes to budget-friendly builds, you can count on his reviews, to be honest, and quite thorough. In this article, we've collected his reviews covering the bikes with some of our best deals currently in our inventory.

Santa Cruz, California- based Ibis Cycles came out swinging with their first e-bike, the Oso. Join our hosts Kyle and Mark as we give our first impression of Ibis' Oso in this ride review! The Ibis Oso is full of forward-thinking technology for any rider out there looking to get on an e-bike to squeeze out as many miles as they can handle.

Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short-travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Join us as we take a first look at the freshly refined 2023 Yeti SB140! Yeti has taken the ever-so-popular SB140 and transformed it into a 29'' do-it-all trail bike (don't get mad, 27.5'' isn't dead... yet). With tons of refinements across the entire bike, this looks like a stellar option for all of you trail riders out there looking to hop up to wagon wheels while still maintaining just enough suspension to get you through the rowdy stuff without sacrificing much on the climbs. We were lucky enough to get our hands on the new SB140 LR, so come along as we go over the changes, updates, and features that Yeti has packed into this bike for 2023.

Join us as we take a first look at the new 2023 Yeti SB160! To answer market demand, Yeti has dropped a new long-travel enduro 29er in place of the SB150. With all of the changes Yeti has made with this new bike, including an updated suspension platform, sleek new cable routing, a widely desired threaded bottom bracket, tweaks in geometry, and many more important updates, the SB160 is a worthy new competitor in the enduro category!

There are many different types of mountain bikes and it can be hard to know which one is best for you and the terrain you ride. In this article, we highlight the differences between the two most popular types of moutain bikes, cross-country and trail mountain bikes.

If you’ve been out on a bike recently, chances are you’ve seen people riding all types of e-bikes. These pedal-assist bikes are sometimes a contentious subject in rider circles and yet, they are the fastest growing segment of the bicycle market. Whether you’re interested in challenging your opinions on analog bikes vs e-bikes, or maybe you are excited about purchasing your first e-bike, Sonya Looney wants to debunk a few common myths (some of them were even her own preconceived notions) and give you her take on the e-bike debate. Click into our blog to read more.

E-bikes can greatly boost your ride potential and allow you to take on all types of trails and rides you never would have been able to do on a traditional bike. However, with the added capability comes a more complex bike, higher costs, and the need to preform rigorous maintenance to keep it running at its best. In this article, we discuss what it takes to keep your E-bike ready to hit the trails or roads and why keeping up with this maintenance is important for the longevity and performance of your new two-wheeled machine.

There is something special about hardtails. Whether it is the simplicity or the way they feel on the trail, they are unlike any full suspension bike. Hardtails are loved by many at Jenson USA, which is why we are proud to bring you the best hardtails for 2022! Click in to checkout which hardtails made the cut and what makes each one great.

Knowing how to change a bike tire is a skill all cyclists should know. Whether you are fixing a flat or just changing out your tire, this article covers all the steps you need to to get your wheels moving again.

With all the different types of mountain bikes out there, it may be hard to decide what type of bike is most suitable for you. This article aims to supply you with the knowledge of the different classifications of mountain bikes and the differences between them. Click in to discover what type of mountain bike is best for you.

Here at Jenson USA we eat, sleep, and breathe mountain bikes, which is why we are proud to bring you our top picks for the best mountain bikes for 2022! Click in to check out which bikes made the cut.

Choosing a mountain bike doesn't have to be a grueling process. We understand that mountain bikes are expensive items to buy and that choosing the right bike for you goes a long way in getting and keeping you in the saddle. This article aims to provide you with the knowledge of all the different types of mountain bikes and the different aspects that classify a mountain bike in its respective category. Click here to figure out which type of bike is best for you.

For all riders, the journey on these wonderous two-wheeled machines started from a similar place; A newly discovered freedom, an exhilaration from the speed, that feeling of sending it off your first jump, the sights to be seen, and the community that we share. Whether you're a kid just getting started on bikes or a grown-up finding your inner youth, Diamondback Bicycles captured this experience in their latest video, "How We Roll," from their "Some Things Never Change" series. Head into the Jenson USA blog to watch the full video.

Helmets are arguably the most important apparel item when riding a bike and when you have been racing professionally for over a decade, like Aaron Gwin, they tend to hold alot of memories. Head into the Jenson USA Blog and check out the various helmets Aaron Gwin has worn throughout his downhill racing career and the significance each one holds.

The WFO acronym in Niner's WFO mountain bike model stands for Wide Full Open and is their most heavy hitting bike in their lineup, so it only makes sense to put this bike to the test with a rider like Jeff Kendall-Weed who can truly put it through its paces. We worked with Niner to get Jeff aboard a demo bike and set him free to see just how rowdy he could get. Jeff put the bike to test at his home trails in the Bellingham, WA and then took it on a Southwest tour of some desert trails near Jenson USA's headquarters in Southern California. Click into the Jenson USA blog to see how Jeff and the Niner WFO got along.