Brand new for 2023, Yeti has dropped the SB120 to replace their highly regarded short-travel SB115! With a refined suspension platform, reshaped frame, updated geometry, size-specific chainstays, threaded bottom bracket, and many other improvements, we see the SB120 as a contender for one of the best short travel bikes on the market. Join us as we give you all a first look at the new SB120!

Join us as we take a first look at the freshly refined 2023 Yeti SB140! Yeti has taken the ever-so-popular SB140 and transformed it into a 29'' do-it-all trail bike (don't get mad, 27.5'' isn't dead... yet). With tons of refinements across the entire bike, this looks like a stellar option for all of you trail riders out there looking to hop up to wagon wheels while still maintaining just enough suspension to get you through the rowdy stuff without sacrificing much on the climbs. We were lucky enough to get our hands on the new SB140 LR, so come along as we go over the changes, updates, and features that Yeti has packed into this bike for 2023.

Join us as we take a first look at the new 2023 Yeti SB160! To answer market demand, Yeti has dropped a new long-travel enduro 29er in place of the SB150. With all of the changes Yeti has made with this new bike, including an updated suspension platform, sleek new cable routing, a widely desired threaded bottom bracket, tweaks in geometry, and many more important updates, the SB160 is a worthy new competitor in the enduro category!

Oct. 23, 2022

The Norco Mountain Bikes Sick Days Demo Tour is heading to Jenson USA's Headquarters in Riverside, CA where you can test Norco's latest lineup of mountain bikes and eMTBs on the trails of Sycamore Canyon. Norco's Demo Experts are there to help you find the best set-up to maximize fun on the trails and answer your questions. Plus, we'll have our Gear Advisor Pros there for even more gear information, compatibility questions, and event specials. Head into our blog to see the full event details and RSVP.

DEVINCI EXPERIENCE: PRO CLINIC WITH CAM ZINK 

Aug 21, 2022 - Devinci & Jenson USA are pleased to invite you to come and join an exclusive pro clinic with freeride powerhouse Cam Zink. A long-time mountain biking freeride vet, Cam Zink has won some of the biggest events in the sport and is a local resident at Red Bull Rampage’s annual event. Now, you have the opportunity to meet, interact and learn from the man himself. Head into our blog to learn more about joining us for the event.

There are many different types of mountain bikes and it can be hard to know which one is best for you and the terrain you ride. In this article, we highlight the differences between the two most popular types of moutain bikes, cross-country and trail mountain bikes.

If you’ve been out on a bike recently, chances are you’ve seen people riding all types of e-bikes. These pedal-assist bikes are sometimes a contentious subject in rider circles and yet, they are the fastest growing segment of the bicycle market. Whether you’re interested in challenging your opinions on analog bikes vs e-bikes, or maybe you are excited about purchasing your first e-bike, Sonya Looney wants to debunk a few common myths (some of them were even her own preconceived notions) and give you her take on the e-bike debate. Click into our blog to read more.

June 25, 2022

The Rocky Mountain Bikes Demo Tour is heading to Jenson USA's Headquarters in Riverside, CA where you can test Rocky's lineup of mountain bikes, e-bikes, and gravel bikes in our backyard trails of Sycamore Canyon. Come test ride the latest Rocky Mountain bikes and more! Rocky Mountain's Demo Experts are there to help you find the best set-up to maximize fun on the trails and answer your questions. Plus, we'll have our Gear Advisor Pros there for even more gear information, compatibility questions, and event specials. Whether you’re looking for the perfect ride to help you push your limits, or navigating your first bike purchase, we’re here to help!

Choosing bike tires doesn't have to be a grueling process. We understand that there are many different forms of bike tires and that choosing the right one for your bike goes a long way in your capability and ride feel. This article aims to provide you with the knowledge of all the different types of bike tires and the different aspects that classify each tire in its respective category. Click here to figure out which type of tires are best for you, your bike, and your riding style.

E-bikes can greatly boost your ride potential and allow you to take on all types of trails and rides you never would have been able to do on a traditional bike. However, with the added capability comes a more complex bike, higher costs, and the need to preform rigorous maintenance to keep it running at its best. In this article, we discuss what it takes to keep your E-bike ready to hit the trails or roads and why keeping up with this maintenance is important for the longevity and performance of your new two-wheeled machine.

There is something special about hardtails. Whether it is the simplicity or the way they feel on the trail, they are unlike any full suspension bike. Hardtails are loved by many at Jenson USA, which is why we are proud to bring you the best hardtails for 2022! Click in to checkout which hardtails made the cut and what makes each one great.

Knowing how to change a bike tire is a skill all cyclists should know. Whether you are fixing a flat or just changing out your tire, this article covers all the steps you need to to get your wheels moving again.

With all the different types of mountain bikes out there, it may be hard to decide what type of bike is most suitable for you. This article aims to supply you with the knowledge of the different classifications of mountain bikes and the differences between them. Click in to discover what type of mountain bike is best for you.

Here at Jenson USA we eat, sleep, and breathe mountain bikes, which is why we are proud to bring you our top picks for the best mountain bikes for 2022! Click in to check out which bikes made the cut.

Choosing a mountain bike doesn't have to be a grueling process. We understand that mountain bikes are expensive items to buy and that choosing the right bike for you goes a long way in getting and keeping you in the saddle. This article aims to provide you with the knowledge of all the different types of mountain bikes and the different aspects that classify a mountain bike in its respective category. Click here to figure out which type of bike is best for you.

For all riders, the journey on these wonderous two-wheeled machines started from a similar place; A newly discovered freedom, an exhilaration from the speed, that feeling of sending it off your first jump, the sights to be seen, and the community that we share. Whether you're a kid just getting started on bikes or a grown-up finding your inner youth, Diamondback Bicycles captured this experience in their latest video, "How We Roll," from their "Some Things Never Change" series. Head into the Jenson USA blog to watch the full video.

Helmets are arguably the most important apparel item when riding a bike and when you have been racing professionally for over a decade, like Aaron Gwin, they tend to hold alot of memories. Head into the Jenson USA Blog and check out the various helmets Aaron Gwin has worn throughout his downhill racing career and the significance each one holds.

The WFO acronym in Niner's WFO mountain bike model stands for Wide Full Open and is their most heavy hitting bike in their lineup, so it only makes sense to put this bike to the test with a rider like Jeff Kendall-Weed who can truly put it through its paces. We worked with Niner to get Jeff aboard a demo bike and set him free to see just how rowdy he could get. Jeff put the bike to test at his home trails in the Bellingham, WA and then took it on a Southwest tour of some desert trails near Jenson USA's headquarters in Southern California. Click into the Jenson USA blog to see how Jeff and the Niner WFO got along.

Orbea set the bar for lightweight eBikes that carried the feel and performance of their analog siblings with the introduction of the carbon framed Rise eBike models based off their Occam trail bike. Now, they've done it again by introducing an alloy version of the Rise eMTB that takes all that Orbea learned from the carbon version and packages it in an aluminum frame that allows them to bring much of the same performance and weight, but at a significantly cheaper price. The changes and updates don't stop at the new alloy frame. Head into our blog article to watch our First Look video and to read about all the intricate details that make the new Orbea Rise H eBike models so tempting.

We all know that Jeff Kendall-Weed can absolutely send it on some of the most creative lines that a backwoods mountain bike trail can offer. Often this means Jeff chooses bikes with a lot of travel to handle what he throws at them. We challenged Jeff to try out something a bit shorter travel and see how well he'd get along with the SB130 Lunch Ride edition bike from Yeti. Check out his first look and 1 month ride review video inside this article to see what Jeff thinks of this short travel bruiser of a bike.

Rocky Mountain Bicycles has just introduced their latest iteration of the venerable Instinct, the smaller sibling to the Altitude. This 140mm travel frame builds into a bike that begs for all-day epics and wide-open singletrack. For 2021, Rocky Mountain has packed all kinds of new features and tech into this new bike, plus some stunning color options. We've got the details and specs in this article, so click to read more about this new contender for top trail bike.

It wasn't that long ago that Ibis shook up the world of high-end mountain bikes with their release of their Ripmo AF; an aluminum version of the wildly popular Ripmo frame with a bit more attitude and ultra-smart budget build. Well, they've done it again but this time with the Ripmo's little sibling, the Ripley. Ibis is now offering a more aggressive alloy version of their more svelte and nimble 29er 120mm XC/trail bike. With this new AF iteration, the Ripley is no longer a slightly aggressive cross country/lightweight trail bike. Now the Ripmo and the Ripley are opposite ends of the same rowdy spectrum. The new Ripley AF, despite it’s size, is an extremely capable and rowdy trail bike. So, we headed out to the trail, threw a leg over this new rig and checked out some of the changes and improvements Ibis has made to the new Alloy Ripley.

You've heard rumblings at the brewery from mud covered friends about an amazing ride they just had or from a co-worker inviting you on an after work escape to get some fun exercise. The smiles and enthusiasm these individuals share is derived from the two-wheeled, ridiculously blissful experience called mountain biking. Before we talk brands and components, it is important to understand the types of mountain biking and what makes a bike right for you.

Our favorite Cross Country race bike just got a whole lot better! Join us as we take a first look at the all new Orbea Oiz and Orbea Oiz TR.