SRAM believes in the power of bicycles and their goal is to be at the forefront of expanding cycling’s potential. In line with their philosophy that cycling can change the world and improve people’s lives, SRAM manufactures components with the intent of inspiring cyclists to adventure out and enjoy the ride. Their products may be renowned throughout the industry for their quality and performance, but SRAM’s involvement in cycling goes beyond what you can buy in a store.
The company sponsors organizations like World Bicycle Relief and started the SRAM Cycling Fund which partners with top advocacy groups in North America and Europe dedicated to seeing cycling thrive. The fund has raised millions each year to help further cycling. With a storied past and a reputation for making superior components, SRAM has propelled their way to the forefront of cycling. A position the company will not rescind anytime soon.