Foundation was born out of the ethos that the ride experience is elevated above everything else. This means that we’ve spent time sweating the details, crunching numbers, testing functionality, and proving reliability, all so you don’t have to you. From our tools to our components and accessories, we aim to provide bike products that inspire confidence, provide unmatched value and performance, and allow you to focus on putting everything into your time on the bike.

Our products range from tools to keep your ride rolling right, to cockpit components keeping your in control and comfortable, to the small detail accessories that improve your bikes function and aesthetics. We’ve got a diverse range of cycling products that cover the needs of road bikers, mountain bikers, and all riders in between.

If you want to build out your shop tool collection so you can give your bike the love it deserves, or you want to perfect your bike’s setup, so you can focus on pushing your boundaries of performance, Foundation has you covered with our deep lineup of components, accessories, and tools. Need help finding the right Foundation products for your workshop or bike? You can quickly and easily reach out to one of our expert Gear Advisors. You can email, chat, or call them at 888-880-3811, seven days a week.