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100% R-CORE X Pants
From $74.50
SAVE 50 %
MSRP $149.00
100% Altec Helmet
$66.00
SAVE 60 %
MSRP $165.00
Award Winner
100% Status Helmet
From $131.25
SAVE 25 %
MSRP $175.00
Award Winner
100% Airmatic Jersey
From $24.50
SAVE 50 %
MSRP $49.00
Award Winner
100% R-Core X Jersey
$39.50
SAVE 50 %
MSRP $79.00
100% AIRMATIC Pants
$71.40
SAVE 34 %
MSRP $109.00
Award Winner
100% R-Core-X DH Pants
$59.60
SAVE 60 %
MSRP $149.00
Award Winner
100% Altis Helmet
From $80.00
SAVE 20 %
MSRP $100.00
100% Altec Helmet w Fidlock
$132.00
SAVE 20 %
MSRP $165.00
Award Winner
100% TERATEC PLUS Knee Guard
$47.40
SAVE 44 %
MSRP $84.00
Award Winner
100% CELIUM Glove
From $22.13
SAVE 25 %
MSRP $29.50
Award Winner
100% Ridecamp Shorts
$41.40
SAVE 40 %
MSRP $69.00
Award Winner
100% Speedcraft XS Sunglasses
From $135.00
SAVE 13 %
MSRP $155.00
100% Type-S Cycling Sunglasses
From $90.00
SAVE 40 %
MSRP $150.00
100% Hydromatic Waterproof Bike Gloves
$31.60
SAVE 20 %
MSRP $39.50
Award Winner
100% AIRCRAFT 2 Helmet
From $320.00
SAVE 20 %
MSRP $400.00
100% R-Core X Shorts
From $70.95
SAVE 45 %
MSRP $129.00
100% HYDROMATIC Pants
$101.40
SAVE 36 %
MSRP $159.00
Award Winner
100% CELIUM Shorts
From $64.50
SAVE 50 %
MSRP $129.00
100% TARKA Vest
$89.40
SAVE 40 %
MSRP $149.00
100% Hudson Cycling Sunglasses
From $72.00
SAVE 40 %
MSRP $120.00
100% R-CORE Shorts
$44.50
SAVE 50 %
MSRP $89.00
100% Hypercraft Sunglasses
$108.50
SAVE 30 %
MSRP $155.00
Award Winner
100% FORTIS Knee Guards
$53.40
SAVE 40 %
MSRP $89.00
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100%

An unlikely hero in the mountain biking scene, 100% started in the early 1980’s on only a hundred dollars and some loose dreams. Drew Lien, the company’s founder, came up with the concept and started circulating the iconic logo throughout motocross. Before long, some of the best riders in the world were riding the 100% logo. As the years went by, the brand began to take shape, and 100% morphed into the industry monolith it is today.

Now an outstanding manufacturer of Eyewear, 100% aims to stay on the cutting edge. It’s their goal to capture the spirit of racing and inspire a new generation to give it all. Because the image they stand by is more than just a brand name to them. 100% is a reminder to pursue your passion with absolute intensity, to keep pushing yourself and hold nothing back. As the ideation on their website goes, “If you’re not giving it 100%, you will regret it!” So, if you’re putting it all into your cycling, and you want gear that can keep up, 100% has your back.