September 10, 2021 (Riverside, CA) – Jenson USA is proud to announce the addition of their newest freeride athlete, Jaxson Riddle. At last weekend’s Proving Grounds event in Prineville, Oregon, Riddle represented one of the biggest brands in the two-wheel business.

“We are all thrilled to welcome Jaxson Riddle to the Jenson USA athlete roster. He fits our brand perfectly and is truly the future of freeride mountain biking ” announced Mike Cachat, Jenson USA CEO and Founder of ‘America’s Bike Shop’.

Riddle had a standout showing at the 2019 Proving Grounds competition, the inaugural year for the category-defining event. He has consistently raised the bar in the two years since, leading to a coveted invite to this year’s Red Bull Rampage in Virgin, UT.

“We have been in business since almost the beginning of the freeride movement and joining up to support Jaxson is a perfect way for us to re-commit to the next generation of freeriding athletes who will push the sport even more in the future” continued Cachat. “As a company, we are thrilled to support people like Jaxson who are progressive, talented and brave.”

Born and raised in St. George Utah, Jaxson represents the next generation of freeride, and the entire industry has taken notice. “I’ve always shopped for whatever bike parts I need at Jenson USA, so to join them on my professional journey is a perfect match. I’m fired up to show everyone what we can achieve together” said Riddle.

Jenson USA has a three-decade history of working to grow and give back to the bike community through active support and involvement with IMBA, bike trail advocacy, community outreach, and school programs. Charitable donations and partnerships with groups like Grow Cycling and World Bicycle Relief also play an important role in the culture of Jenson USA as well.

About Jenson USA

Independent and rider-owned for over 25 years thank you for making us America’s Bike Shop at – We Keep you Pedaling

Media Contacts

Katie Holden | PR Contact | 831-600-6188 |

Seth Kendall | Marketing Contact | Jenson USA | 

Media Contacts

Katie Holden | PR Contact | 831-600-6188 |

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