Brand Highlights

Caroline Buchanan, eight-time BMX and mountain bike world champion, two-time BMX racing Olympian, and the record holder for the world’s first women's front flip on a mountain bike shares her story here, on Caroline's Code.

Risk versus reward—the idea that an endeavor with greater uncertainty garners greater payoff—is a principle used in fields as diverse as economics, athletics and even relationships. For Vancouver resident Steve Vanderhoek, the saying reflects nearly every aspect of his life. As a firefighter and professional mountain bike freerider, saving a life at work before risking his own on a boundary-pushing stunt often occurs within the same day. Vanderhoek thrives under pressure, and in doing so is redefining what it means to truly live on the edge.

The legendary Scottish brand known for their relentless innovation in all forms of cycling apparel is back with their very first shoe line. Adding onto two of their most popular apparel lines, Endura released a shoe in both flat pedal and clipless configurations under their top-notch MT500 line, as well as a flat pedal shoe under their Hummvee line. All three styles of shoes were pieced together with something Endura calls their Ergonomistry philosophy. From the features to the fit, these shoes are meticulously designed with innovative technologies backed by medical science to maximize comfort and performance. Click in for an in-depth review on these rad new shoes.

For all riders, the journey on these wonderous two-wheeled machines started from a similar place; A newly discovered freedom, an exhilaration from the speed, that feeling of sending it off your first jump, the sights to be seen, and the community that we share. Whether you're a kid just getting started on bikes or a grown-up finding your inner youth, Diamondback Bicycles captured this experience in their latest video, "How We Roll," from their "Some Things Never Change" series. Head into the Jenson USA blog to watch the full video.

No matter where you live, perfect riding conditions aren't always on tap. If you're someone who doesn't let a little weather hold you back from enjoying a good rip on your local trails with your riding buddies, then you owe it to yourself to check out Leatt's ALL-MTN lineup of apparel. Available for women and men, and even for the dedicated groms out there, this selection of riding jackets, jerseys, pants and shorts are designed to let you tackle any ride any time of the year, and partner perfectly with Leatt's wide range of helmets and gloves to meet your riding style and conditions. Head into the Jenson USA blog to learn more about Leatt's ALL-MTN apparel products.

There's no doubt that your suspension plays a huge part in how your bike rides, but do you need to spend all that extra money on fancy coatings and excessive dials? Well, today we're going to find out with Henry's $450 option versus Jason's $2000 option. What could go wrong?