Bikes provide riders with a sense joy and freedom, endless experiences, and a myriad of opportunities in a way that is largely unrivaled. However, there exist an inadequately diverse representation in cycling competition, business, media, and development opportunities. Grow Cycling Foundation is working too sustainably grow the cycling community and bike industry by building authentic foundations of diversity from within that don’t employ superficial or exploitive solutions. With ears on the ground in these communities, Grow Cycling Foundation and it's partners can provide the education, access, and opportunities that directly address the barriers they face. Grow Cycling is kicking there efforts off in North America, with plans to expand globally, because this is a global problem.
We're making giving a tradition!!! Once again, we've committed to donating $10 from every $25+ gift card purchase made from now until December 25th. Give a gift that your special cyclist will love and supporting a great cause in one easy step. We will continue working closely with Grow Cycling Foundation to advocate for diversity in cycling and creating a broader community of riders by supporting events, training, and business opportunties. Stay tuned for more news on ways we are working alongside Grow Cycling and how you can be a part of the movement!