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Hammer HEED is a step up from standard powder sports drinks. Hammer HEED is for endurance athletes looking to get the most out of their workout. Hammer realized that a problem with standard sports drinks is that they rely on simple sugars as the carbohydrate source. The use of simple sugar such as glucose, sucrose, and fructose not only severely limits the amount of calories that can be efficiently digested and utilized for energy; it causes fluctuations in your energy level. HEED avoids this by using a complex carbohydrate formula that allows you to obtain the proper amount of calories in a consistent prolonged manner. The consistency ensures your stomach isn’t distressed. The added chromium polynicotinate helps to maintain stable blood glucose levels and I- carmosine buffers lactic acid. HEED is in a class of its own in the world of powered sports drinks.