Bianchi Bicycles

Bianchi is without a doubt one of the most historic and prestigious bicycle brands in the world. Their heritage, over 130 years strong, started in Milan in 1885, and cannot be rivaled in the cycling world. Bianchi's positioning and product offering embodies the best of what Italy can offer to the world: a commitment to build products as artisans – “a regola d’arte”, distinguishing design, style, and taste. 

Edoardo Bianchi said that the best way to test a product was to race it.  You can always learn something from man’s extreme fatigue racing a bike. Bianchi has always been able to take full advantage of those sensations and feedback to improve and test every bike thoroughly. They have always had a dedicated division following the riders to improve in competitions. Innovation, science, and technology come together with man’s sensations. It's no surprise that for over 100 years this dedication has allowed Bianchi champions to win and enabled the brand to deliver excellence.

The team here at Jenson has taken note of the aformentioned innovations by Bianchi over the years.  When we first brought on Bianchi as a brand, just about every road rider at Jenson decided it was time for a new bike.  Even those of us who are core mountain bikers and had never shaved our legs or kitted up in lycra found ourselves marvelling over the Bianchi brand and considering a road bike purchase for the first time.  In short, if you're in the market for a new bike, Bianchi should be at the top of your list.