They set out to achieve one goal: the uncompromising ride. Several years of concept design, retailer roundtables, and lack of sleep came to fruition in fall 2018 with the launch of the first mountain bike specific footwear company to offer a complete range of technically driven and tailored product for men, women and youth.
They could say this idea was born out of a family need for better fitting and performing footwear for aggressive riding- and that would be true. But that’s not the whole story- or even if it were, they’d make up something more exciting. So, what began as a search for a solution to a minor family dilemma quickly evolved into something much, much bigger. Nestled in the mountains of Lake Tahoe, minutes from the mouth of the beautiful Truckee River, Their backyard is a proven testing ground of technical terrain. Their mission: to build the most comfortable, durable and reliable mountain bike footwear. Rider-designed. Rider-owned.
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