Bianchi is the most historic and prestigious brand of bicycles. Their heritage, over 130 years strong, started in Milan in 1885, and cannot be equaled in the cycling world. Bianchi's positioning embodies the best of what Italy can offer to the world: a commitment to build products as artisans – “a regola d’arte”, distinguishing design, style, and taste. Edoardo Bianchi said that the best way to test a product was to race it. You can always learn something from man’s extreme fatigue racing a bike. Bianchi has always been able to take full advantage of those sensations and feedback to improve and test every bike thoroughly. They have always had a dedicated division following the riders to improve in competitions. Innovation, science, and technology come together with man’s sensations. It is not a mystery that for over 100 years this dedication has allowed Bianchi champions to win and enabled the brand to deliver excellence.
