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Endura
ENDURA
Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
Endura Brand Ethos
Endura was founded as a manufacturing company and has always been directly involved with in-house manufacture of clothing at its own facility in Scotland. This ethos continues to this day and Endura actually manufactures more product in its own facility now than ever before with plans to further increase production in the coming year with a focus on cutting-edge cycling kit for custom clothing for cycle clubs and production of kit for the Endura sponsored Movistar Team and Cervélo Bigla Pro Cycling Team.
Latest Technologies
Endura’s production facility incorporates the latest technology in CAD design, digital sublimation printing, laser cutting, automatic ceramic blade cutting and seamless ultrasonic welding/cutting and we continue to invest in the latest production technologies, while most other brands source all product through vendors overseas.
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