Ride Concepts Shoes

THE HISTORY

They could say this idea was born out of a family need for better fitting and performing footwear for aggressive riding- and that would be true. But that’s not the whole story- or even if it were, they’d make up something more exciting. So, what began as a search for a solution to a minor family dilemma quickly evolved into something much, much bigger. Nestled in the mountains of Lake Tahoe, minutes from the mouth of the beautiful Truckee River, Their backyard is a proven testing ground of technical terrain. Their mission: to build the most comfortable, durable and reliable mountain bike footwear. Rider-designed. Rider-owned.