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Shimano XT BR-M8000 Disc Brake
$89.89
SAVE 40 %
MSRP $149.99
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Shimano XT SM-RT86 6 Bolt Ice-Tech Rotor
From $31.79
SAVE 26 %
MSRP $42.99
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Shimano XT RD-M8000 11SP Rear Derailleur
$69.99
SAVE 30 %
MSRP $99.99
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Shimano Ultegra PD-R8000 Spd-Sl Pedals
From $97.99
SAVE 51 %
MSRP $200.00
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Shimano XT PD-M8040 Flat Pedals
$66.99
SAVE 33 %
MSRP $100.00
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Shimano Dura-Ace FC-R9100 Crankset
$399.99
SAVE 33 %
MSRP $600.00
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Shimano XT RD-M786 10SP Rear Derailleur
From $64.99
SAVE 27 %
MSRP $88.99
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Shimano XT Trail PD-M8020 SPD Pedals
$62.99
SAVE 48 %
MSRP $120.00
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Shimano XTR RD-M986 10 Speed Derailleur
$99.99
SAVE 52 %
MSRP $207.99
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Shimano Ultegra FC-R8000 Crankset
$209.99
SAVE 25 %
MSRP $279.99
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Shimano XT CS-M8000 Cassette
From $62.99
SAVE 34 %
MSRP $95.99
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Shimano XT SL-M8000 11 Speed Shifter
From $39.99
SAVE 38 %
MSRP $64.99
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Shimano Dura-Ace ST-R9100 Shifters
From $169.99
SAVE 36 %
MSRP $264.99
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Shimano XT CS-M771 10 Speed Cassette
From $46.99
SAVE 23 %
MSRP $60.99
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Shimano XTR RD-M9000 11SP Derailleur
From $137.99
SAVE 40 %
MSRP $229.99
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Shimano Dura-Ace PD-R9100 Spd-Sl Pedals
From $164.99
SAVE 41 %
MSRP $279.99
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Shimano Zee FC-M645 83mm Crankset
From $89.99
SAVE 30 %
MSRP $128.00
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Shimano Dura-Ace WH-R9100-C24 Wheelset
$829.99
SAVE 28 %
MSRP $1,149.99
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Shimano XTR BR-M9000 Race Disc Brake
$199.99
SAVE 29 %
MSRP $279.99
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Shimano Di2 EW-SD50 E-Tube Wires
From $17.99
SAVE 18 %
MSRP $22.00
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Shimano Ultegra ST-R8020 Shifter/Brake
$499.99
SAVE 35 %
MSRP $769.99
Shimano Di2 ST-R785 Hydro Levers
$429.99
SAVE 39 %
MSRP $699.99
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Shimano Dura-Ace BR-R9170 Brake Caliper
From $119.99
SAVE 27 %
MSRP $165.00
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Shimano

Shozaburo Shimano opened Shimano in 1921 with one basic goal: to make a great bicycle freewheel. He didn’t choose freewheels because they were cost effective, profitable, or easy to make. He chose them because they require the most technology, ingenuity, and precision. Shozaburo wanted to make the most difficult component he could. He wanted to offer a keystone to cycling, and the industry happily accepted. His ambition combined with his knack for working with great engineers put Shimano’s components at the apex of cycling, where they have continued to stand firmly to this day.

By the late 1950’s, Shimano had begun producing internal 3-speed hubs. It seems like no great feat by today’s standards, but for its time, it was a pretty magnificent device. Adding a simple transmission to contemporary bicycles redefined what bikes were capable of. All of the sudden, hills and other obstacles became less intimidating. Along with a versatile drivetrain, Shimano also knew the importance of a reliable braking system. They engineered the best coaster brake they could, and by the mid 1970’s, they were shipping 50,000 units per month.

To this day, Shimano holds fast to their original goal of meticulously designing and manufacturing the most intricate and vital parts of a bicycle. Their 3-speed hubs have evolved into effortlessly capable 1X11 drivetrains; their coaster brakes have evolved into the hydraulic disc systems that professional mountain bikers use across the globe. Their technology has changed, but their desire to make bicycles more capable machines hasn’t.