PAGE 1 of 28
Shimano XT BR-M8000 Disc Brake
$89.89
SAVE 40 %
MSRP $149.99
Award Winner
Shimano XT RD-M8000 11SP Rear Derailleur
From $59.99
SAVE 40 %
MSRP $99.99
Award Winner
Shimano XT CS-M8000 Cassette
From $59.99
SAVE 38 %
MSRP $95.99
Award Winner
Shimano XT SM-RT86 6 Bolt Ice-Tech Rotor
From $29.99
SAVE 30 %
MSRP $42.99
Award Winner
Shimano SLX BR-M7000 Disc Brake
$71.49
SAVE 40 %
MSRP $119.99
Award Winner
Shimano Ultegra PD-R8000 Spd-Sl Pedals
From $94.99
SAVE 53 %
MSRP $200.00
Award Winner
Shimano XT SL-M8000 11 Speed Shifter
From $38.99
SAVE 40 %
MSRP $64.99
Award Winner
Shimano XT Trail PD-M8020 SPD Pedals
$57.49
SAVE 52 %
MSRP $120.00
Award Winner
Shimano XTR Trail PD-M9020 SPD Pedals
$89.99
SAVE 50 %
MSRP $180.00
Award Winner
Shimano XT FC-M8000-2 Crankset
$109.99
SAVE 45 %
MSRP $200.00
Award Winner
Shimano J04C Metal Disc Brake Pads
$19.99
SAVE 54 %
MSRP $42.99
Award Winner
Shimano Dura-Ace CS-R9100 Cassette
From $139.99
SAVE 44 %
MSRP $249.99
Award Winner
Shimano XTR SL-M9000 11SPD Shift Lever
From $74.19
SAVE 38 %
MSRP $119.99
Award Winner
Shimano XT FC-M8000-1 Cranks
$99.99
SAVE 31 %
MSRP $145.00
Award Winner
Shimano Xt/Ultegra CN-HG701 QL Chain
$25.99
SAVE 35 %
MSRP $39.99
Award Winner
Shimano XT PD-M8040 Flat Pedals
$66.99
SAVE 33 %
MSRP $100.00
Award Winner
Shimano XT RT81 Icetech Centerlock Rotor
From $29.99
SAVE 23 %
MSRP $38.99
Award Winner
Shimano Xtr/Dura-Ace CN-HG901 QL Chain
$35.99
SAVE 28 %
MSRP $49.99
Award Winner
Shimano Dura-Ace ST-R9100 Shifters
From $179.99
SAVE 32 %
MSRP $264.99
Award Winner
Shimano Ultegra CS-R8000 11SP Cassette
From $54.99
SAVE 31 %
MSRP $79.99
Award Winner
Shimano XT CS-M771 10 Speed Cassette
From $46.99
SAVE 23 %
MSRP $60.99
Award Winner
Shimano BR-M396 Disc Brake
From $31.99
SAVE 30 %
MSRP $45.49
Award Winner
Shimano Ultegra FC-R8000 Crankset
$209.99
SAVE 25 %
MSRP $279.99
Award Winner
Shimano XTR RD-M9000 11SP Derailleur
From $137.99
SAVE 40 %
MSRP $229.99
Award Winner
PAGE 1 of 28
 

Shimano

Shozaburo Shimano opened Shimano in 1921 with one basic goal: to make a great bicycle freewheel. He didn’t choose freewheels because they were cost effective, profitable, or easy to make. He chose them because they require the most technology, ingenuity, and precision. Shozaburo wanted to make the most difficult component he could. He wanted to offer a keystone to cycling, and the industry happily accepted. His ambition combined with his knack for working with great engineers put Shimano’s components at the apex of cycling, where they have continued to stand firmly to this day.

By the late 1950’s, Shimano had begun producing internal 3-speed hubs. It seems like no great feat by today’s standards, but for its time, it was a pretty magnificent device. Adding a simple transmission to contemporary bicycles redefined what bikes were capable of. All of the sudden, hills and other obstacles became less intimidating. Along with a versatile drivetrain, Shimano also knew the importance of a reliable braking system. They engineered the best coaster brake they could, and by the mid 1970’s, they were shipping 50,000 units per month.

To this day, Shimano holds fast to their original goal of meticulously designing and manufacturing the most intricate and vital parts of a bicycle. Their 3-speed hubs have evolved into effortlessly capable 1X11 drivetrains; their coaster brakes have evolved into the hydraulic disc systems that professional mountain bikers use across the globe. Their technology has changed, but their desire to make bicycles more capable machines hasn’t.