Wilier is an acronym born out of the phrase “W l’Italia liberata e redenta” which translates to “Long live Italy, liberated and redeemed.” This is quite fitting for this bike brand due to their long history creating some of the most innovative frames to come out of Italy and a deep involvement in cycling racing for the last century.
Getting their start in San Fortunato, Italy in 1906, Wilier has been pushing the advancement of cycling since their inception. This passion for pushing technological boundaries continues to resonate in the designs of their frames and where they allow you to go. With a constant eye on their past achievements, Wilier has built a foundation of success to build new and innovative technologies to further bicycling performance
Many companies work to innovate, but few have over 100 years-worth of trial and error, testing, and real-world feedback to build upon. This unique position of Wilier allows them to consistently be industry leaders in developing revolutionary concepts and designs in their frames.
Wilier’s lineup of bikes continues to grow and evolve to meet rider needs and new opportunities to explore. Their vast knowledge of what works traditionally and their continued efforts to advance bike science, allows them to design specific characteristics and capabilities into each bike to meet the rider’s specific needs. Their bikes are composed of all the tech necessary for the ultimate machine for given ride experience without sacrificing performance or quality elsewhere.
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One of the oldest bicycle companies in the world that is still operating today is Wilier Triestina. They were started in Italy when a man named Pietro Dal Molin from Bassano who purchased an almost unknown English brand called Wilier. Pietro established his first modest workshop in San Fortunato. Many people liked the high specification of his products and owning one of these bikes became fashionable. The brand continued to take off through the years and grew in popularity and to this day is still popular amongst fans of bike racing and gran fondos.
Whether you’re into racing bicycles or you’re just out group riding, there is a Wilier road bike for you. Many of their bikes, like the Cento1AIR, feature cutting edge technology that provides the frame with exceptional aerodynamics, and bikes like the Zero.7 are designed to be incredibly lightweight without sacrificing performance. While having a bike that is lightweight and aerodynamic is wonderful for many racers, not everyone wants to have a bike like that. That is why Wilier also makes the SuperLeggera which is a steel-tubed road bike that is perfect for the rider who wants a more classic look to their ride.
Wilier also makes a line of gravel bikes that are great for going on adventures where the road ends and the dirt begins. Their lineup includes steel framed bikes that have wide gravel tires or ultra-wide plus-sized tires and an aluminum framed bike with wide gravel tires. Both also excel when it comes to touring and commuting with eyelets for fenders on the front and rear and eyelets for a rack so you can mount panniers or a trunk bag.
So if you’re looking for a race bike to take you to victory at your next criterium, a gran fondo bike for that century ride, or a bike for off-road gravel adventures, then you’ll love what Wilier Bikes has to offer. You don’t have to be an Italian cyclist to love these Italian bikes. If you have any questions about these bikes or you’re curious what bikes we ride, then talk to one of our expert Gear Advisors. You can email, chat, or call them at 888-880-3811.