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A pre-dawn coffee, a rooftop tent on a Ford Maverick, gravel bikes through fire roads, scrambling on granite, and a rattlesnake crossing on the way out. One day in Joshua Tree with adidas TERREX, Five Ten, POC, and Vittoria — field-testing the gear that defined the trip.
One day. Four brand partners. A desert that took its share.
T here are normal workdays: emails to send, product to launch, pages to build, and the usual machinery of getting gear in front of riders. And then there are days where the alarm goes off at 3 a.m., coffee becomes a survival tool, and the assignment includes gravel bikes, desert rock, rooftop tents, rattlesnakes, national park passes, and trying not to melt into the sand before lunch. This was one of those days.
The Jenson USA team headed out to Joshua Tree for a collaborative shoot with adidas TERREX and adidas Five Ten, with additional support from POC and Vittoria. The goal was simple: show what a proper desert day trip could look like when you mix riding, scrambling, exploring, and a few good local stops along the way.
I met up with Chris Friend, our photographer, before sunrise and we loaded into his Ford Maverick, which also served as the hero vehicle for the shoot. With a Tepui rooftop tent mounted up top, it had the exact right kind of energy for the day: practical, capable, and just close enough to disappearing into the desert for the weekend.
Chris also loaned me his Surly gravel bike for the day — a unique build with a gorgeous blue frame, tan Vittoria rubber, orange hardware, and Shimano components. It had the right amount of personality without feeling precious, which made it a perfect fit for the desert. For anyone looking for a similar starting point, the Surly Preamble Drop Bar Bike is a solid platform for mixed-surface riding, commuting, and everyday gravel exploring.
Once we'd parked at the trailhead, the day's tempo shifted. Joshua Tree's granite is the kind of rock that rewards confident footwork — sloping faces, narrow ribs, the occasional gap to step across. Approach shoes were the obvious call, and the Five Ten Guide Tennie earned its name within five minutes.
The Stealth rubber sticks to dry granite the way it should. No second-guessing, no slow-stepping the easy moves. Just confidence in the contact patch and the freedom to look up and pay attention to where you actually are.
The Stealth rubber sticks to dry granite the way it should. No second-guessing, no slow-stepping the easy moves.
By late morning the temperature was climbing fast, and the gravel section of the day was waiting. The Vittoria Terreno T50 tires on Chris's Surly were the right call for the mix of hardpack and loose sand we kept finding inside the park. They held a line through the soft stuff without arguing.
Riding gravel in Joshua Tree feels like being on a stage. The Joshua trees are spaced just far enough apart that you can see for miles in every direction. The road just keeps unrolling, the sky stays the same shade of blue all day, and the bike does its job underneath you.
Barker Dam was the kind of short, worthwhile stop that you forget can exist inside a national park — rocks, petroglyphs, a quiet pool, and a bighorn sheep that watched us pass without much concern. Skull Rock was the last stop before heading back, the sun starting to bend low, the granite turning peach against the sky.
On our way out from Skull Rock, we had one more reminder that Joshua Tree deserves respect: a rattlesnake crossed our path. It was a fitting desert punctuation mark.
A handful of frames from the field test. Shot by Chris Friend.
Real gear, used hard for one full day in the desert. Here's what worked.









Build your own day from these stops. GPS coordinates included for easy nav.
Joshua Tree is beautiful, but it's still the desert. A little planning goes a long way.
From adidas TERREX apparel to Five Ten approach shoes, POC optics, and Vittoria gravel rubber — the kit that made our Joshua Tree day work, ready for yours.
Ali leads art direction at Jenson USA, overseeing creative for the brand's content, campaigns, and editorial program. He spent this particular Tuesday in a Ford Maverick with a rooftop tent in 99°F desert sun, and would probably do it again next week.
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