Meet Our Rider — Brandon Semenuk

Brandon Semenuk is a Jenson USA rider. That's the headline. Everything below is context for what that means — because when the athlete widely regarded as the greatest freeride mountain biker in history picks a shop to work with, the shop stands a little taller.

Born in Whistler, BC, in 1992. Started on cross-country in the BC Cup at nine. Spotted at fifteen by Andrew Shandro riding his home jumps, signed a Trek pro contract shortly after, and never looked back. Almost two decades later, no one has matched what he's done in slopestyle or freeride. Five Red Bull Rampage titles — the only rider in history with five. Five Red Bull Joyride wins in his own backyard. Five FMB World Tour championships. An X-Games Real MTB gold. And in his other career — because one wasn't enough — two American Rally Association national championships with Subaru Motorsports.

The Jenson connection is straightforward: the parts he rides — Crankbrothers Synthesis wheels, SRAM Maven brakes, Chromag Pressure pedals, the SRAM Eagle 90/Maven drivetrain — are the parts we stock, at the prices we're known for. If it's good enough to put a five-time Rampage winner on the line, it's good enough for the rest of us.

The Only Rider to Win Rampage Five Times

A career tally in the sport's biggest events. And a second career in rally, for good measure.

Ride What He Rides

Crankbrothers wheels. SRAM Maven brakes. Chromag flats. The parts Semenuk rides — on the shop that's proud to have him.