ACS Crossfire Chain The ACS Crossfire Chain offers
high strength for high-torque riders, such as BMX riders or racers, or those on fixed gear or single speed race bikes. Nice features of this chain include chamfered sides for quiet action ...
Absolute Black Road 1X Oval Chainring for a
strong and consistent cadence It's been proven that an oval chain ring could theoretically enhance the power and consistency of a pedal stroke, but it has to be engineered properly to avoid ...
SRAM got started a few decades later than most of the other big-name cycling giants they’re often compared to. Sparing that, though, they wasted no time mastering the art of making reliable components. The ambition and tenacity expressed by SRAM as they fought for recognition as one of the top component companies of cycling is a good indication of how intent they were on making great stuff. SRAM’s early leverage in the cycling industry came from their pioneering spirit. They were the first to design and create the grip shift, or, at the time, “twist shift” system.
By 1995, they had introduced their first mountain bike rear derailleur. It was a simple and reliable device, with a cable actuation ratio of 1:1, and compatibility with their unique grip shift system. Six years later, they established the XO line. It was a complete redesign of their previous ESP system, vastly improving performance. Since then, they’ve continued to strive for the cutting edge. Most recently, their SRAM RED eTap electronic shifting system, and their 12-speed Eagle drivetrain.
SRAM’s progressive effect on cycling has been apparent through the components they’ve made. But their reach in the cycling world goes beyond making good parts. They’ve also sponsored organizations like World Bicycle Relief, and started the SRAM Cycling Fund to advocate for cyclists, the industry, and bicycle infrastructure. With a storied past, and a knack for making exemplary components, SRAM has propelled its way to the forefront of cycling.