Have you ever found yourself riding on technical terrain, doing your best to line yourself up for an ideal line, but not quite being able to get yourself there? What about losing your balance before dropping into a technical section and not being able to reset yourself to ensure you conquer the line safely?

DT Swiss has released a new high engagement hub for trail and gravity riders.The new DEG hub still utilizes DT Swiss' ratchet system, but the ratchet itself is almost twice as big as the current ratchet in order to match the large hub shell of the new hub. The max number of teeth available used to be 54, but the new DEG ratchet has grown to 90 teeth, which provides 4º of engagement angle, greatly reducing the play between engagement points.

For 2025, Fox has come out swinging with an all-new lineup of forks and dampers. The new Grip X2, Grip X and Grip SL are replacing the outgoing Grip 2, Grip and Fit4 dampers which have provided amazing performance in Fox forks for years. There have been some pretty solid improvements in performance and longevity of this line of suspension and we're excited to share the information with you!

Race Face has recently released the new Era carbon wheels, with many features that rival some of the best carbon wheels available on the market. Race Face was nice enough to invite us up to check out their new products and take them out on the trail to get a feel for ourselves. After just a matter of hours spent on these wheels, we're extremely impressed and wanted to drop a video going over some of the features that makes us think that they're some of the best carbon wheels available on the market.

The Norco Optic and Sight are a couple of the most popular trail and all-mountain bikes available, respectively. New for 2024, Norco has completely updated their suspension platform, moving from a traditional 4-bar design to a high-pivot 4-bar design to increase versatility. No matter how much travel you choose, a high pivot bike will be able to punch above its weight class.

We decided to round up some of our favorite products we came across in the month of February and highlight them. Some of them are limited time only deals, some of them are useful for the riding season, others are just things we thought were interesting! If this video was at all helpful or you liked it, let us know. We plan to do these more often in hopes that we help inform you about some of the best deals we have going, or show off some of the new technology that is freshly available to us every month. Join Alex and Mark as they go over some of our top product picks for the month of February!

The weather has ben incredibly unpredictable this season, one day it might feel like you're going to melt as soon as you step outside then the next day it could start snowing. Here in Southern California we’ve had a spell of storms leaving tons of rain and snow all around the area.

Choosing the right saddle is crucial for being able to go out for long, enjoyable rides on your bike. When you’re on a seat that isn’t a correct fit for your body, you may experience premature discomfort and numbness which can easily reduce your time out on the trails.

There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.